Olayinka Awosanya

Research and Market Intelligence Executive

Lagos, NG.

About

Highly accomplished Research and Market Intelligence Executive with over 15 years of progressive experience across media, research, and business intelligence sectors. Proven leader in scaling research functions and developing high-impact intelligence that directly informs executive decision-making, product strategy, and market positioning. Adept at translating complex data into actionable insights, influential reports, and thought leadership that drive significant business growth, attract investors, and shape policy conversations.

Work

Businessfront (formerly Techpremier Media Ltd and parent company of Intelpoint and Techpoint Africa)

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Director, Research & Business Intelligence

Lagos, Lagos, Nigeria

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Summary

Led company-wide business intelligence strategy, enhancing data accuracy and reporting consistency to optimize executive decision-making across all functions.

Highlights

Strategically led company-wide business intelligence initiatives, significantly enhancing data accuracy and reporting consistency to optimize decision-making across all functions.

Designed and deployed executive dashboards, providing real-time performance visibility across finance, marketing, and operations, enabling proactive strategic adjustments.

Built and institutionalized robust data governance processes (collection, validation, cleansing), significantly improving dataset reliability and integrity.

Partnered cross-functionally with product and engineering teams to embed data-driven features and analytics capabilities, enhancing product offerings and user experience.

Directed high-impact research and consulting engagements for corporate and institutional clients, delivering critical market intelligence that informed strategic partnerships and investment decisions.

Defined and executed a comprehensive research commercialization strategy, successfully positioning and launching new reports to drive revenue growth and market penetration.

Intelpoint

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Head of Research

Lagos, Lagos, Nigeria

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Summary

Oversaw end-to-end delivery of all research products and client engagements, scaling a multidisciplinary research team and positioning Intelpoint as a leading data-driven intelligence platform.

Highlights

Led and scaled a multidisciplinary research team, overseeing end-to-end delivery of all research products and client engagements, achieving high client satisfaction.

Strategically positioned Intelpoint as a leading data-driven intelligence platform, producing widely cited insights on markets, finance, and the digital economy, significantly boosting brand recognition.

Directed flagship reports and industry analyses, ensuring high standards in methodology, storytelling, and strategic relevance, influencing key industry dialogues.

Managed critical senior stakeholder relationships across clients, partners, and internal leadership, fostering collaboration and securing repeat business.

Enabled data-backed journalism by integrating structured insights into editorial workflows, enhancing content credibility and increasing audience engagement.

Intelpoint

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Acting Research Lead

Lagos, Lagos, Nigeria

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Summary

Pioneered as team lead for Intelpoint, ensuring continuity of research delivery and team performance during a critical transition period.

Highlights

Pioneered as team lead for Intelpoint, the company's data and research arm, stepping into leadership during a critical transition period to ensure continuity of research delivery and maintain high team performance.

Co-led the development of major industry reports, directly shaping long-term research priorities and editorial direction, resulting in influential publications.

Techpoint Africa

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Corporate & Governance Editor

Lagos, Lagos, Nigeria

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Summary

Produced high-impact reporting on corporations, governance, markets, and financial inclusion, contributing to publication authority and mentoring junior talent.

Highlights

Produced high-impact reporting on corporations, governance, markets, and financial inclusion, attracting significant readership and influencing public discourse.

Authored and contributed to over 390 data-driven articles (2015-2020) across various roles, significantly strengthening Techpoint Africa's publication authority and reach.

Mentored and developed junior talent, guiding them into specialized reporting roles and enhancing overall team capabilities.

Techpoint Africa

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Markets & Industries Reporter

Lagos, Lagos, Nigeria

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Summary

Delivered deeply researched, data-backed coverage across fintech, telecoms, and e-commerce, strengthening editorial positioning through analytical storytelling.

Highlights

Delivered deeply researched, data-backed coverage across fintech, telecoms, eCommerce, and emerging markets, contributing to a substantial increase in relevant article views.

Strengthened editorial positioning by producing analytical storytelling and original insights, increasing subscriber engagement and market influence.

Techpoint Africa

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Freelance Writer

Lagos, Lagos, Nigeria

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Summary

Contributed early-stage content that helped scale Techpoint Africa's audience and editorial voice, and anchored a segment spotlighting emerging companies and founders.

Highlights

Contributed early-stage content that helped scale Techpoint Africa's audience and shaped its editorial voice during a critical growth phase.

Anchored the "Startup of the Week" segment, spotlighting over 50 emerging companies and founders, significantly increasing their visibility and market exposure.

Tech360ng

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Freelance Writer

Lagos, Lagos, Nigeria

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Summary

Produced over 120 articles on Nigeria's technology ecosystem, managed client relationships, and advised clients on digital performance optimization.

Highlights

Produced over 120 articles on Nigeria's technology ecosystem, establishing expertise and engaging a broad readership.

Managed client relationships for RainyLemon (a sister company of Tech360ng), delivering analytics reports and performance insights to 10+ clients, improving their digital strategies.

Advised clients on digital performance optimization and audience behavior, leading to an average 15% improvement in engagement metrics.

DigitalSENSE Africa Media

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Editorial/Research Assistant

Lagos, Lagos, Nigeria

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Summary

Published over 300 articles across technology, agriculture, and environmental sectors, while supporting research and editorial production.

Highlights

Published over 300 articles across diverse sectors including technology, agriculture, and environment, significantly expanding content breadth and reach.

Provided comprehensive support for research, editorial production, and publication design, ensuring timely delivery of multiple projects.

Education

University of Lagos

Lagos, Lagos, Nigeria
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Bachelor of Science Accountancy

Skills

Research & Intelligence

Market intelligence, Research design & methodology, Business Intelligence strategy, Data strategy, Data governance, Data analysis, Data-backed journalism, Industry analysis, Quantitative research, Qualitative research.

Leadership & Strategy

Cross-functional leadership, Stakeholder management, Strategic planning, Team leadership, Project management, Go-to-market strategy, Research commercialization, Editorial direction, Client engagement, Mentorship.

Technical Skills

Executive dashboards, Data cleansing, Data validation, Data collection, Analytics capabilities, Editorial workflows.